Hurlburt was extensively involved with the overall strategy and design of Firefly. “It’s some of the most critical work I could be doing in the creative industry, and I take that responsibility very seriously.” “I care deeply about art and my fellow creatives, so I feel grateful to be in a position where I can tangibly influence the technology in a positive direction,” Hurlburt said. She also cited a committed focus to integrating AI into the existing workflows to expand, not replace, the role of creatives and applying measures to increase transparency and reduce bias of results of the AI model. To address the worries, Hurlburt said the Firefly team trained the software to only use Adobe Stock and public domain images out of copyright. How generative AI influences society at large.What the technology means for the role of creatives in the future.How artists’ work is being used to train AI models without consent.In developing Firefly, Hurlburt said she and the rest of the design team considered three chief concerns expressed by the creative community about generative AI: Responsibility coincides with such technological advancement. My hope for generative AI is that we can reduce this gap between tool and idea, and make previously difficult or tedious creative tasks much simpler.” For many, the time and education needed to express a creative idea is an insurmountably high barrier. “It requires lots of esoteric knowledge and hours of training on how to use complex, dense software. “Being a creative professional in the modern world is inaccessible for many people,” Hurlburt said. To Hurlburt, Firefly invites more people into a creative space that can be out of reach. Hurlburt, senior staff experience designer at Adobe, was a lead designer of Firefly, Adobe’s brand-new generative AI software currently in beta mode.Īlgorithm-powered generative AI tools like Firefly allow users to rapidly manifest images based on entered keywords.
As generative artificial intelligence explodes as a hot technology trend, Kelly Hurlburt ’17 ( new media design) is doing her part to ensure it is deployed responsibly.
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